After launch a product, Playstation3, that frighten the world Sony coming back with the newest product Sony PS 4 that issued will be launched this earlier year. Sony has failed on the marketing of PS3, because the price is too high. So, Sony doesn’t want to repeat the same mistake. Sony is known always create new technology for each new product. It is makes Sony’s product is believed have good quality. But, the production cost that has spent to create the new technology make the price of the product is expensive. Although the people have impressed by the product, but they couldn’t to buy it. To create PS4, Sony using all the investment (existence technology) to create another product before. But, PS4 is not absolutely the same with PS3.

Sony uses all the best technology that will make PS4 be faster than another product. There are some people that want to compare PS3 and PS4 because there are some considerations that PS4 will not too different with PS3. But Sony makes sure that it will be so different. Although the technology that consist PS4 is not a newest technology but it is only the Cell of PS3 and the game basic. PS3 games that have network – basic will be used as the basic of Playstation 4 Games
. But the specification of both of it was different like RAM and disc. More over there was an opinion that PS4 will be new multimedia center because it will be able to download contents and it will be easier to be connected with computer system.

With the production cost Sony want make Playstation4 be cheaper.  Heard about the issues the people begin to talk about it. If it be the real it must make the game lover be pleasure. To create the body of PS4, Sony held a contest design. The contest is following not only by designer but also Sony’s fans. The result of this contest fix what look like PS4 will be. To distribute PS4 Sony will use internet marketing and use social networking. It will make the distribution be effective.